What everyone told you about digital transformation:

- Create a 3-year roadmap
- Develop a customer journey visual
- Replace your website content management platform
- Rip apart your old ERP system or customize an existing one
- Buy a ton of SaaS subscriptions
- Implement ’Big Data, data lakes, and deep analytics
- Implement Slack, O365, Google Docs, and other online collaboration tools
- Attend conferences on digital transformation
- Read white papers on digital transformation and forward them to colleagues

What nobody told you:

Digital transformation is fundamentally a business transformation.

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