There is a third contender to challenge Google and Facebook's advertising duopoly.

Amazon.

According to The Washington Post, Amazon is investing extensively in advertising on its primary digital storefront, and the result is obvious. 

 As per Profitero, a data firm, the first page of search results for a product on Amazon now often has nine sponsored items, which is double the amount of advertisements utilised by Walmart or Target. 

In terms of ad revenue last year, Amazon came in third after Google and Facebook with $31 billion. 

Unlike other retailers that use AI to serve you with personalized and relevant shopping possibilities, Amazon fills its results with less-relevant and overpriced goods chosen by advertisers.

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