But the world’s largest tech company has been quietly working on Generative AI technology, here is how:
1. AI is coming to iOS: Apple has invested billions under the leadership of John Giannandrea and Craig Federighi, aiming to redefine Siri and embed AI deeper into iOS.
2. Apple’s own LLM: With their own large language model “Ajax,” they’re set to bring AI’s power to developers with tools akin to GitHub Copilot.
3. Apple Music gets AI: Apple Music might soon have auto-generated playlists, rivaling Spotify’s AI-powered ones.
4. On device and in the cloud: Apple’s AI is expected to be available on Apple’s devices as well as across it’s apps and cloud systems. Their strategic on-device AI would prioritize user privacy but coupling it with cloud processing might bring even more advanced features.
5. Internal operations: Apple is testing Generative AI for internal customer service apps within its AppleCare group, and other functions.
As Generative AI becomes a more mainstream technology, Apple realizes the urgency, investing time, money, and innovation to redefine its strategy in the AI arena.
What are your thoughts on Apple’s AI play?
Data: Bloomberg. Visual: Dall-E 3