But most companies have only paid lip service to this approach, likely because of lack of strategy and tools.
Now this phrase has a new meaning in the Generative AI paradigm.
Generative AI enables us to hyper personalize the way we work with our customers and move away one-size-fits-all approach.
84% of customers say being treated like a person, not a number, is key to winning their business. (Ref: Salesforce)
Even if you consider B2B business, we deal with human beings at the end of the day.
Leveraging Generative AI helps us to:+ Gather and process customer insights at scale+ Segment the audience and the market+ Deliver personalized experiences at scale based key prompts+ Engage customers in their ongoing journey based series of interactions and inputs+ Reduce the gap between inputs and customer engagement
The new way of engaging customers with Generative AI requires human experts to govern AI inputs and outputs: prompts, weightage, temperature, and ongoing monitoring for model drift.
Thanks to Generative AI, meeting the customer where the customer is now possible at scale; creating even better customer experiences.